social media management - virtual workshop/ webinar/talk

Client Type: Author, Pastor, Leader of Religious Organization

Goals: Drive more traffic from Instagram to website; specifically support drviing webinar/workshop participation.

SPOOKISERVICES handled content strategy and planning, prompts for captions and copy, asset creation and design, scheduling via Buffer. Additionally, produced the Zoom rooms, moderated the sessions, kept communication between participants via newsletter, a handled store listings, transactions, and more; we worked together for 6 months.

Results:

+50% increase in profile visits

+51% increase in engagement

+hosted four workshops in the course of 6 months

+saw a repeat # of participants

+offered recorded sessions for purchase